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Acer Founder multi party alliance channel N: We have knowledge of the future who have the final say in the end

Acer Founder multi party alliance channel N: We have knowledge of the future who have the final say in the end

Acer and Founder Group in reaching the strategic cooperation, the central theme is Acer Aspire 4710 Battery one of the two sides will push each other to share each product channel. In this regard, channel connecting the first time more than 168 channels of Zhongguancun details about cooperation, but including Acer, A-class distributors, resellers, including Founder core agents have expressed knowledge of, and did not hear the sound of the wind in advance

Quite interesting that the president of Founder Technology Lan Ye said in an interview earlier this cooperation is the group to come forward to talk about respect, and himself to this “do not know.” And the media in connection Beijing, Hebei, Shanghai, Founder branches throughout the country, the major branch representative to reflect very surprised, said the company did not receive the channel based on cooperation with the news of Acer and Founder store that will not related products Acer appears.

Founder is a true insider knowledge or remain silent We do not know, but channel-side information received, the existing co-operation with Founder Acer is still the intention of just a frame agreement, without reaching any substantive policy can be implemented or programs. The Acer’s response also made prove this, “From 6 months, both sides will have teams around the advantages of a merger detailed negotiations.” Founder and main industry in the desktop market, sales channels and after-sales service, and for other advantage, Acer notebook and consumer markets in the production and design advantage.

At present, the Founder of the computer system from the stores sales channels, 3C store, agents, composed of industry partners. Can be said that In addition to Lenovo, Founder Group owns the most powerful home PC sales network. In addition, the Founder of the after-sales service network includes 30 regional service management agencies, more than 100 customer service centers, more than 300 authorized service agencies and more than 3,000 service engineers, distributed more than 240 cities nationwide. Acer’s global president and CEO, said Jiang Fan can • Range, is the Founder of these advantages makes the decision to extend an olive branch of Acer. Co-operation, Acer will participate in the provision Founder brand planning, research and development and design, including notebook computers, netbooks and mobile interconnection equipment, and quick access to the covering 4-6 market service network all over the country Founder more than 10,000 stores. Means Acer will take the majority of Apple A1185 Battery sales channels and Founder PC market influence, especially from 4 to 6 cities, rural areas and commercial customers and government customers the advantages of market segments such as the rapid expansion of the market.

However, the industry is not optimistic about prospects for cooperation between the two sides.

Sun Yongjie that “despite the intentions of cooperation in the coming of the time the two sides will discuss a variety of possible cooperation, there are various indications that the PC market in China for many years wandering the second largest PC brand in China’s PC 业务 Founder likely after the so-called strategic cooperation was gradually weakened, until giving up. “

According to recent Gartner data, the first quarter of 2010, Founder PC market share from the current peak of almost 14% decline in more than half, only 6.2%. He said that the Founder in the PC industry in the beginning the focus from the traditional desktop PC to the mobile PC (mainly laptops) when, PC business transformation also appears to be too slow, this slow reaction speed of the launch of notebook products, categories, marketing many aspects. Moreover, globalization and the scale gradually take the lead when the PC industry, Founder PC does not seem aware of this trend occurred during this period both in the domestic or overseas markets were not in response to the larger strategic . Which is caused by lack of strategic response is a direct consequence, all in once the second largest PC market in China and Asia-Pacific PC fall one after another.

Fu Liang: “The purpose of cooperation is obvious. Founder with Acer’s product Dell Inspiron 6400 Battery planning, R & D and design capabilities to enhance product competitiveness, product line extension. Acer Group Founder through the channels and influence the domestic market, expand into the mainland market. This where is the basis of bilateral cooperation – the two sides can complement each other in certain local resources. However, the win-win cooperation difficult to achieve, choose the wrong partner. “

The reason for the payment of light that focused on the conflict in four areas:

1. Founder, Acer products are all in the field, also have their own planning, research and development, design, manufacturing, publicity, marketing, channel cooperation, the through-train service, currently there are deficiencies in different areas, but if co-operation “success”, the difference of the two sides will be significantly reduced, and this differentiation is the basis for bilateral cooperation. From this point of view the cooperation of both sides a bit like building in the “iceberg” on, with the accelerated process of cooperation, the basis for cooperation have gradually been melting.

2. To present both sides of the strategy is based on resources and strengths and weaknesses are not “something but not everything”, but want to be versatile. That is, not the hope that both sides to launch new products, but to “all you have, I have had.”

3. As the demands of various bilateral cooperation during the difficult to reconcile various interests, we are “staring at the bowl, and watching the pot,” even if a balance is temporary.

4. Bilateral cooperation agreement on the loose, failed to form a stake, the cooperation between management, the lack of effective cooperation process constraints and control. This, Gartner Asia Pacific hardware systems group, said Ye Lei, chief analyst agreed, “the cooperation of both parties who ultimately have the final say, is a very important issue, because there is no equity HP Pavilion DV1000 Battery in the support business cooperation between the two difficult financial as a whole. “

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